Lecture Hall 1, 2nd FloorThe communications market is operating in a state of high media turbulence, where distribution channels, audience behavior, and the very logic of content creation are all shifting simultaneously. Audiences are increasingly receiving information not directly from brands or editorial outlets, but through search engines, aggregators, recommendation systems, and AI-generated answers. At the same time, traditional digital channels are becoming less predictable—some are losing reach, others functionality, and still others stability.
In this new reality, quality media are once again becoming strategically important infrastructure for trust. Alongside this, we are seeing a resurgence of demand for strong human (author-driven) content, fact-checking, responsible editing, and professional PR as a tool for building sustainable reputation.
Representatives of leading media, technology platforms, and the communications market will discuss:
- How media relations are changing
- Who editorial teams are now competing with for audience attention
- How algorithms influence information dissemination
- What PR professionals need to change in their approaches right now
How can brands convey their messages to audiences when familiar channels are becoming less stable, and a new intermediary—the algorithm—has emerged between companies, media, and people?
AKOS Committee on Media Relations (led by PR-Consulta)
ModeratorKirill Shcheglov – CEO, Longmedia Communications Agency
SpeakersNadezhda Zhukovskaya – Director of Public Relations, Medialogia