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AKOS INTERNATIONAL FORUM

"STRATEGIC COMMUNICATIONS. IDEAS & INSIGHTS"

"STRATEGIC COMMUNICATIONS. IDEAS & INSIGHTS"

AKOS INTERNATIONAL FORUM

Communications have moved to decision-making centers and become strategic

The idea of communications as an additional function is out of step with the times and national priorities

The new positioning of Russia and Russian business is the mission of leading communicators

In a digital society, communications assets are as important as financial, political, and diplomatic ones

Restructuring the communications infrastructure is a pressing need

The professional competencies of communicators are being recognized by governments, businesses, and society

Communications have moved to decision-making centers and become strategic
The idea of communications as an additional function is out of step with the times and national priorities
The new positioning of Russia and Russian business is the mission of leading communicators
In a digital society, communications assets are as important as financial, political, and diplomatic ones
Restructuring the communications infrastructure is a pressing need
The professional competencies of communicators are being recognized by governments, businesses, and society

A platform for solutions and action

A response to challenges and trends – the international forum "Strategic Communications. Ideas & Insights.
Established in 2025 by a community of leading Russian communications agencies under the auspices of AKOS

An expert platform for analyzing the status quo in the industry and sector
A resource for mastering the latest expertise in strategic communications
A hub for sharing international experience and developing industry and inter-industry connections
A showcase of best practices and tools for professional communicators
Ongoing networking events hosted by AKOS

Effects

The Association of Public Relations Consultants (AKOS) has set up the International Forum as an industry event to discuss the most urgent issues and exchange experience in strategic communications. The Forum will contribute to resetting the communication industry, which is under the impact of new challenges and new opportunities, its role becomes paramount for business and government. Under current circumstances the problem of building communication strategies and partnerships is particularly prominent. Long term success of any project, business or brand will depend on the way the problem is resolved, the communicators’ approach should be systematic and professional.

Andrey Lapshov

Chairman of AKOS, President of CG Insiders

INDUSTRY DEMAND

We respond to the need for new venues to promote communications to a strategic level in business and corporate governance
MODERN CHALLENGES

We help to overcome modern challenges and develop an anti-crisis agenda to reestablish the image of Russia, Russian brands and businesses in a changing world
UPDATING DISCUSSION

We encourage professional discussion on strategic communications and the PR future, propose new interaction formats between communication business and government
BROADENING RANGE AND EXPERTISE

We spotlight the topic of communications as a creative industry, assist the Russian market to adopt the latest communication technologies, skills and techniques as quick as possible
MARKET SUPPORT

We discuss the role of communications in the economic development with the aim of including communications in the competition toolkit
SHARING EXPERIENCE

We bring together communicators from leading companies, government and agency business, attract international experts and industry institutions
PR-NAVIGATOR

We present a catalogue of communication companies with their market specialty to better select PR-service providers. We pick up and advance the best communication cases and a catalogue of agencies to share experience internationally
FOCUS ON LEADERS

We support leaders and empower communication professionals
NEW PARTNERSHIPS AND PROJECTS

We set a circle of partners and initiate joint projects between communicators in Russia and abroad
INDUSTRY MEDIA SUPPORT

We highlight problems and importance of strategic communications

Our community

Communicators from BRICS, SCO and EAEU countries
Communication industry associations
Representatives of authorities and regulators
Heads of communications, PR, GR, IR, ESG directors of Russian and foreign companies
Top managers of marketing, advertising and PR agencies from Moscow and Russian regions
Heads of resource NGOs and public organisations
Communication experts, authors and promoters of professional standards

Importance

The forum is a necessity due to demands of the industry community. It concentrates on communications being a strategic tool for management, interaction and development in Russia and abroad. The programme is based on proposals of AKOS members and AKOS Advisory Council, independent experts and partners – to make the forum relevant and useful to the utmost, with long-term effects for development of the communication industry.

The value agenda is especially relevant for communicators today. Modern society does not assess business and its representatives by Forbes ratings, it considers company’s contribution to society values and actual needs of people. Hence, the key tasks of communication agencies to be discussed today – to establish and develop new channels capable of shaping the value agenda and paving the way for a dialogue between business and society.

Andrey Kirpichnikov

Interros, PR development department, director

Corporate clients should inform agencies about their current and future needs. Agencies assist clients in implementing PR projects. Corporate clients require credible and verified information on market leading agencies and their specialty. Corporate clients are also interested in new technologies, techniques, solutions, offered by agencies, to make communications more effective.

Margarita Nagoga

RusHydro corporate communications department, director

Discussion on interaction of communicators from different fields makes you think about a classical social contract related to proper rules of life in our society. How we find common ground, what generally accepted rules we use, what mass media and information channels we promote. What kind of agreement and what kind of Russia is suitable to us.

Inessa Savich-Tereshchenko

The RF Federation Council of the Federal Assembly, information and mass media department, deputy head

Communicators need to look into new niches, related to export of Russian business products and new interest zone in BRICS countries. Many companies are not capable of dealing with new partners, they lack practice and experience, the new market is yet to be established. And the role of communicators in the process is very important.

Anna Lyatsu

Press Secretary to the President of the Russian Union of Industrialists and Entrepreneurs - managing director of the Russian Union of Industrialists and Entrepreneurs

The world has changed dramatically over the past three years, but this has allowed businesses to rediscover a huge number of countries in Asia, Africa and Latin America, and to more actively develop cooperation with neighboring countries. This requires new approaches, the development of cultural intelligence and a change in communication strategies. I hope that the forum will become a platform where such best practices and innovative solutions can be discussed.

Dmitry Polikanov

Deputy Head of Rossotrudnichestvo

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