The forum “Strategic Communications. Ideas&Insights” will be opened by presenting a book on strategic communications. The forum will be opened as a plenary session to reveal the its main goals and objectives. The session speakers will present international expertise and Russian trends influencing communication strategies of all players.
The forum strategic session will be devoted to the future of communications as a creative industry. At the same time, an open session of the AKOS advisory council on various aspects of a dialogue between clients and agencies will take place.
The forum second half includes parallel topical sessions:
Russian communicators in the international context: crisis vs opportunities;
regional communications: new configurations of partnerships, strategies, branding;
business reputation: impact of modern transformations on corporate communication strategies; utterly effective communications: digitised KPIs, substituted technologies;
GR and PR interaction in anti-crisis projects;
ESG-communications: where are we?;
AI in communications: practice, tools, challenges;
the AKOS guide. Case-session.
The programme also includes international consultations, youth and educational programme, public talks. The expert platform will end its work with a presentation of the forum products (a forum brochure, an international catalogue of cases, a digest of key presentations, an official resolution, partnership agreements) and the ceremony of the AKOS award “Contribution to development of communication professional market.”
The forum strategic session will be devoted to the future of communications as a creative industry. At the same time, an open session of the AKOS advisory council on various aspects of a dialogue between clients and agencies will take place.
The forum second half includes parallel topical sessions:
Russian communicators in the international context: crisis vs opportunities;
regional communications: new configurations of partnerships, strategies, branding;
business reputation: impact of modern transformations on corporate communication strategies; utterly effective communications: digitised KPIs, substituted technologies;
GR and PR interaction in anti-crisis projects;
ESG-communications: where are we?;
AI in communications: practice, tools, challenges;
the AKOS guide. Case-session.
The programme also includes international consultations, youth and educational programme, public talks. The expert platform will end its work with a presentation of the forum products (a forum brochure, an international catalogue of cases, a digest of key presentations, an official resolution, partnership agreements) and the ceremony of the AKOS award “Contribution to development of communication professional market.”