On June 30, 2026, the Youth Track of the AKOS Forum “Strategic Communications. Ideas & Insights” will take place at the Digital Business Space. Students majoring in Advertising and Public Relations are invited to attend!
Brand Affairs Agency, together with the student agency cultcomms, will create a special space for students and professionals. The program will be built around the idea of intergenerational collaboration — guests will not only get acquainted with industry trends but also take part in various interactive formats.
In 2025, the activities of the Youth Track “Strategic Communications. Ideas & Insights” were aimed at fully immersing students in their field through game-based formats. The program was attended by over 40 people, and 13 professional speakers conducted interactive sessions, sharing their experience with a young audience. The track featured a public talk on successfully starting a career, a workshop on personal branding, a series of short lectures on common professional mistakes, as well as a role-playing business game where students switched places with industry professionals.
“The Youth Track reimagined the format of traditional workshops, replacing them with live dialogue and real-life case studies. We spoke openly about professional failures and how the industry really works. Students themselves articulated what mattered to them, spoke up, and actively participated in discussions and interactive formats. As a result, we created a unique space for professional experimentation without the fear of making mistakes, and students fully immersed themselves in the profession,” shared Yakov Minevich, Managing Partner of Brand Affairs and founder of the student communications agency cultcomms.
This year, the Youth Track will become a space for experience exchange and intergenerational dialogue. Through various game-based formats, students will once again dive into the atmosphere of the profession, while experienced specialists will discover a fresh perspective on communications. Every participant, regardless of age or skill level, will be able to express themselves and contribute to the future of the industry.
cultcomms is the first professional student communications agency that unlocks the potential of young specialists and helps them successfully launch their careers in communications. cultcomms regularly participates in industry events, collaborates with leading associations, and engages market representatives in interacting with students.
The Second International AKOS Forum will be held at the Digital Business Space at 47 Pokrovka Street. The program architecture project and participation application are already available on the forum’s website.