The international forum “Strategic Communications. Ideas&Insights” will sum up results of the youth competition in honour of the AKOS 25th anniversary.
What will the profession be like in 10, 20, 30 years? How technological is it going to be? Will PR still be handled by people or will a human PR-specialist be a rare bird in the huge world of artificial PR-intelligence?
What will the media look like and will it stay? What new social networks will take over the world? How will they be used to build or destroy reputations? How will events be organised, perhaps, mostly using AR? Will there be any room left for creativity and inspiration? What PR criteria will be used and will they be needed?
How will the world change and how PR will be impacted by the change?
AKOS invites young professionals - students, master students, postgraduates, students of target departments of Russian universities and other educational projects and programmes - to reflect on the future of PR and communications industry and present their ideas in modern amateur video formats, including those generated with the help of AI.
A jury of PR legendary figures and practitioners will be waiting for bright, interesting, memorable and informative videos conveying their authors' ideas through a variety of images and means (visual, musical, artistic).
“Youth contests in honour of significant events for AKOS are quite traditional. This is how we engage young professionals and young colleagues, explaining the AKOS role and mission, offer lively communication formats and identify leaders ready to present themselves to the professional community,” commented Marina Vashukova, AKOS Executive Director. – “This year we expect videos, modelling future of the profession and media landscape. Possibly, fresh creative forecasts of the contest participants will be useful to current practitioners. On May 21 the Public Chamber will hold a discussion of these forecasts in our professional community, including students from relevant fields.
The results will be summarised at the international forum “Strategic Communications. Ideas&Insights”. The brightest works will be uploaded to the AKOS website and remain there as author's forecasts for the future – for everybody to check on the accuracy of these forecasts.
The best presenters will get diplomas, information support on the AKOS website and in social networks, guaranteed internships in AKOS agencies, participation in competitions, etc.