Glossary of the Digital Communications Industry

The Glossary is a dictionary of key digital industry terms used to describe concepts and tools for digital communications, social media, creative and analytics, performance indicators, website development, and SEO optimization.
The document creates a unified terminology base, codifying industry standards and establishing a common "language" for communications agencies, journalists, clients, and anyone involved in digital.
The Glossary's authors are experts from the AKOS Committee on Digital Communications and representatives of leading communications agencies. The Glossary has been approved and coordinated by AKMR, RAMU, and ARDA, and was also recognized with the RuPoR award for its contribution to the development of public relations.